When we hung out that first sign, our office was flooded with phone calls, many coming from customers who were convinced that the name was part of a joke!

But soon the laughter turned to expressions of appreciation, as Hollywood embraced Rent-A-Wreck. Some of the biggest show biz stars found themselves renting from our office, chiefly because the cars allowed them to maintain a degree of freedom and anonymity that was very precious to them.

Rent-A-Wreck’s one-of-a-kind name was all the buzz in LA and our low cost rental business, reputation for customer service, and some of our famous customers made us the subject of many articles in newspapers and magazines and on national news broadcasts on TV and radio.

So what's in a name? As our brand exposure grew, so did the recognition that Rent-A-Wreck had tapped into a vastly under-served market of value conscious renters who did not want to pay the exorbitantly high rates of the "traditional" car rental companies. Rent-A-Wreck began to get national attention, not only for its one-of-a-kind name, but also for its business concept that’s time had come.

Over time, unsolicited recommendations, customer loyalty and word of mouth advertising formed the backbone of our early success. Those principles of quality customer service and value continue to guide Rent-A-Wreck today, and our loyal repeat customers and the word of mouth advertising they generate remain our most effective and important means for reaching out to new customers.