When the sign was hung on the street, phone calls from customers flooded our office. They were convinced that the Rent-a-Wreck name was part of a joke!

Soon enough, the laughter turned to expressions of appreciation as Hollywood embraced our company and the Rent-a-Wreck name. Some of the biggest names in show business found themselves renting from our office; chiefly because the cars allowed them to maintain a degree of freedom and anonymity that was very precious to them.

Rent-a-Wreck's one of a kind name became the buzz around LA. Our low cost rental business, reputation for customer service, and the famous clientele made us the subject of many print, radio, and television media.

So what's in a name? As the brand exposure of Rent-a-Wreck grew, so did the recognition of a new market. We tapped into the vastly underserved market of value conscious renters who did not want to pay the high rates of the "traditional" car rental companies. Rent-a-Wreck's brand and attention grew, not only for its one-of-a-kind name, but also for our revolutionary business concept in the car rental industry.

The word of mouth, unsolicited recommendations, and customer loyalty formed the backbone of our early success. These same principles of quality customer service and value continue to guide Rent-a-Wreck today. Our loyal repeat customers and word-of-mouth advertising remains our most effective and important means for reaching out to new customers.