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Rent-A-Wreck has become a part of the American Lexicon, a memorable and unique brand that almost everyone has heard of either by renting from one of our locations, or referenced in the media as we've made numerous appearances in movies, television shows, in print and online. We have been franchising since 1973 and have locations across the United States and Scandanavia.
Rent-A-Wreck's one of a kind name creates a buzz wherever we open a new store, and our low cost rental business, reputation for customer service earn repeat business from many of our customers.
So what's in a name? As the brand exposure of Rent-A-Wreck grew, so did the recognition of a new market. We tapped into the vastly underserved market of value conscious customers who don't want to pay the high rates of the "traditional" car rental companies. Rent-A-Wreck's brand and reputation have been built not only on its one-of-a-kind name, but also because of our revolutionary business concept in the car rental industry.
The word of mouth, unsolicited recommendations, and customer loyalty form the backbone of our continued success Quality customer service and value continue to guide Rent-A-Wreck today. Our loyal repeat customers and word-of-mouth advertising remains our most effective and important means for reaching out to new customers.